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B2B’s Digital Shift Is Permanent and Incomplete
The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. The transformation is almost certainly permanent, changing how the companies operate. It's also incomplete. The post B2B’s Digital Shift Is Permanent and...
B2B Lessons from 2020
Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely...
5 B2B Ecommerce Trends for 2021
B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry's digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially...
B2B Merchants: Harness Data to Pivot, Adapt
I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid. The post B2B Merchants: Harness Data to...