B2B merchants know that producing product literature can be a lot of work.  Examples include specification sheets and safety data sheets. Both take time to create and keep current. In this post, I'll address how to streamline the process. The post B2B Ecommerce:...

Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not...

Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I'll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways to...

Your B2B company leadership is skeptical about changing business and sales methods. How can you make a case for ecommerce? A proof of concept is a good way to test the digital commerce waters, to learn. Ideally, the project can be completed quickly and has a quick...