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A Simple Method for Tracking B2B Ecommerce Performance
Measuring B2B ecommerce performance should be straightforward. Too often, however, measuring means having a complex strategy with confusing key performance indicators aimed at presenting data just for its appearance. In this ... The post A Simple Method for Tracking...
Common B2B Mistakes, Part 2: User Management, Customer Service
This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service. The...
Essential Guide to Ecommerce Punchout
B2B ecommerce merchants that facilitate punchout make the purchasing process easier for their customers. In this article, I will share my experience with punchout, including what it is, how it works, and how B2B merchants can deploy it for success. The post Essential...
Common B2B Mistakes, Part 1: Catalog Management, Pricing
This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I'll review errors related to catalog management, pricing, and user experience. The post Common B2B Mistakes, Part 1: Catalog Management, Pricing...