Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Now, thanks to personalization, ecommerce sites do that, and more. They know what shoppers want or need even before they ask. Personalization adds value. It...

How can a merchant add B2B info to an established B2C database? Mapping all of the data and its use is the first step. Beyond that, follow these five tips for a smooth addition. The post 5 Tips for Merging B2B Customer Data into B2C appeared first on Practical...

It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I'll share what I discovered. The post 4...

Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I'll address three reasons for the failures and how to avoid...