by rowen@geotechsolutions.biz | Apr 29, 2019 | News
Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Now, thanks to personalization, ecommerce sites do that, and more. They know what shoppers want or need even before they ask. Personalization adds value. It...
by rowen@geotechsolutions.biz | Apr 27, 2019 | News
How can a merchant add B2B info to an established B2C database? Mapping all of the data and its use is the first step. Beyond that, follow these five tips for a smooth addition. The post 5 Tips for Merging B2B Customer Data into B2C appeared first on Practical...
by rowen@geotechsolutions.biz | Apr 27, 2019 | News
It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I’ll share what I discovered. The...
by rowen@geotechsolutions.biz | Apr 27, 2019 | News
Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I’ll address three reasons for the failures and how to...
by rowen@geotechsolutions.biz | Apr 27, 2019 | News
B2B merchants know that producing product literature can be a lot of work. Examples include specification sheets and safety data sheets. Both take time to create and keep current. In this post, I’ll address how to streamline the process. The post B2B Ecommerce:...
by rowen@geotechsolutions.biz | Apr 26, 2019 | News
Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not...
