by rowen@geotechsolutions.biz | May 2, 2019 | News
I recently presented “How to Change Ecommerce Platforms,” an Essential Skills online seminar for Practical Ecommerce. I kept the content relatively general for all merchants — B2C and B2B. I didn’t … The post Tips for Migrating B2B Ecommerce...
by rowen@geotechsolutions.biz | May 2, 2019 | News
Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s … The post Using Triggered Emails for B2B Ecommerce appeared first on...
by rowen@geotechsolutions.biz | May 1, 2019 | News
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO … The post B2B SEO Requires an Integrated Approach appeared first on...
by rowen@geotechsolutions.biz | May 1, 2019 | News
B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the Internet. The website becomes a way … The post Using Ecommerce to Attract B2B Customers appeared first on...
by rowen@geotechsolutions.biz | May 1, 2019 | News
Building a B2B ecommerce site requires a breadth of skills. It’s important to look not just at people or roles, but the expertise to accomplish the job. In this post, I’ll … The post 9 Critical Skills to Build a Robust B2B Ecommerce Site appeared first on...
