by rowen@geotechsolutions.biz | Apr 26, 2019 | News
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways...
by rowen@geotechsolutions.biz | Apr 26, 2019 | News
Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not...
by rowen@geotechsolutions.biz | Apr 25, 2019 | News
This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service. The...
by rowen@geotechsolutions.biz | Apr 25, 2019 | News
After only four years, Amazon Business hit $10 billion in sales in 2018. If you sell to companies, Amazon Business should get your attention. In this article, I will address what B2B sellers can learn from Amazon Business — and how Amazon Business impacts them. The...
by rowen@geotechsolutions.biz | Apr 25, 2019 | News
B2B ecommerce merchants that facilitate punchout make the purchasing process easier for their customers. In this article, I will share my experience with punchout, including what it is, how it works, and how B2B merchants can deploy it for success. The post Essential...
