by rowen@geotechsolutions.biz | Apr 27, 2019 | News
It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I’ll share what I discovered. The...
by rowen@geotechsolutions.biz | Apr 27, 2019 | News
How can a merchant add B2B info to an established B2C database? Mapping all of the data and its use is the first step. Beyond that, follow these five tips for a smooth addition. The post 5 Tips for Merging B2B Customer Data into B2C appeared first on Practical...
by rowen@geotechsolutions.biz | Apr 27, 2019 | News
B2B merchants know that producing product literature can be a lot of work. Examples include specification sheets and safety data sheets. Both take time to create and keep current. In this post, I’ll address how to streamline the process. The post B2B Ecommerce:...
by rowen@geotechsolutions.biz | Apr 26, 2019 | News
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways...
by rowen@geotechsolutions.biz | Apr 26, 2019 | News
Your B2B company leadership is skeptical about changing business and sales methods. How can you make a case for ecommerce? A proof of concept is a good way to test the digital commerce waters, to learn. Ideally, the project can be completed quickly and has a quick...
