News
Here you will find our latest news, updates and insights.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Common B2B Mistakes, Part 5: Accessibility, Mobile, Localization
This is the fifth and final post in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll review mistakes related to accessibility, mobile usability, and localization. The post Common B2B Mistakes, Part 5: Accessibility,...
Getting B2B Sales Teams to Embrace Ecommerce
A sales team can determine success or failure for a B2B ecommerce program. Sales personnel have the influence and trust among customers to drive ecommerce adoption. In this post, I will share a 10-step approach for getting a B2B sales team to embrace ecommerce. The...
Common B2B Mistakes, Part 4: Shipping, Returns, Inventory
This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed...
Live Chat Is Critical for B2B Ecommerce
Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of...